Create a solid paid search foundation with scalability in mind
Build the Foundation
We started by closing the feedback loop on existing paid search leads. We did this by integrating with Hubspot to identify which keywords and ads were delivering the best quality leads. From there, we rebuilt the paid search structure from the ground up with a new campaign, revamped keyword scope, refreshed ad copy, custom landing pages, and KPI-driven strategies—all with scalability in mind!
Determine How and Where to Scale
Once a performance benchmark was established with proven results, Gemini worked on increasing Zubie’s lead volume by greatly expanding the keyword scope, geos to target, and analyzing the competitive landscape within paid search.
We were able to identify keywords where competition was low, and the quality-of-lead was high. With our scalable foundation in place, Zubie capitalized on these keywords and grew their paid search program significantly.