Case Study for

Local Electrician

Building a Full Go-To-Market Digital Strategy for a New Brand

Overview

“If this doesn’t work, the company doesn’t work” was one of the first things this new local electrician business told us during our onboarding meeting in 2018. They needed a digital strategy that could make the most of every dollar, quickly become a primary lead generator, and prove the viability of the whole business.

Working together, the Paid Search, SEO, Web Design, and Content Marketing experts at Gemini made that happen.

New Local Business

Focus

This client is a residential electrical services company providing full service electrical repairs, installations, and maintenance in the greater Twin Cities metro area. With 350 locations and unique budgets, we streamlined manual efforts allowing us to optimize at scale in driving leads.

Our Strategy

The Results

Gemini’s comprehensive digital marketing strategy helped them launch with great success, and transformed into a strong, continuous primary sales tool even as the brand become established and priorities changed.

816% increase

In organic traffic year over year

228% increase

In conversions year over year

Over 32,000

New visitors year over year

Conclusion

Since 2018, they have grown highly successful within their market area, and Gemini’s program accommodated, adapted to, and accelerated that growth every step of the way.

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Touch

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