How do you manage hundreds of individual elder care marketing paid search campaigns under a single umbrella? And how do you do it and generate more leads while also reducing the cost per acquisition?
Gemini’s client, ProMedica Senior Care (formerly HCR ManorCare) has more than 350 locations that are supported by individually managed paid search campaigns. Each campaign requires a unique monthly budget based on facility size and capacity.
To efficiently manage the client program while driving results, Gemini needed to find a solution that could manage budget pacing, optimize bids based on the budget and lead goals, and drive high-quality leads.
Senior health services marketing with this many campaigns became a big challenge for our team. Innovation, consolidation and auction-time bidding saved the day.