Creating quality video content is no easy undertaking. I will admit this post didn’t turn out exactly as I had anticipated. After four failed attempts at making a video recap of SMBMSP74, I decided that my video chops just wouldn’t cut it, yet.
On Friday I attended Social Media Breakfast in Minneapolis at 514 Studios. As with the last few events, this one was completely sod out. The topic of the day was “Video & Social Media” and featured the following discussion panel:
- Erica Hanna – @meeterica
- David Erickson – @derickson
- Chuck Olsen – @chuckumentary
- David Krejci – @WSmpls
- Farrington Starnes – @bedlamtheatremn
- Jeff Achen – @jeffachen
Below are some of the snippets that I thought were the most impactful as well as some of the top tweets from the event.
7 Tweetable Takeaways from #SMBMSP74
- 100 million internet users watch online video each day.
- 90% of online shoppers at major retailers website said they find video helpful in making purchasing decisions.
- When you create a video you are able to dictate the tone of your content. That is not what always happens when someone reads your content.
- Access to tools such as smartphones is really upping video Younger generations have already been creating videos for years
- There are new statistics out saying that Facebook currently has more video views than YouTube. Auto-play may be part of the reason.
- How long should your video be? That all depends on who your audience is and their attention span for video.
- Utilize SEO best practices and optimize your video headlines. When someone clicks on your video the content should reflect the title.
Top Tweets From #SMBMSP74
— Missy Berggren (@MarketingMama) January 23, 2015
Hook people with accurate headlines and descriptions so your videos don’t mislead in what they’ll cover. #SMBMSP74
— Brooke Furry (@writerbrooke) January 23, 2015
The longer the video, the tighter the niche it speaks to. That’s not a bad thing. #SMBMSP74
— Evan Prokop (@eprokop1) January 23, 2015
— Christopher Lower (@MrChristopherL) January 23, 2015
The average attention span has dropped from 12 sec to 8. That’s one sec longer than a goldfish. #SMBMSP74
— Lindsey Frey (@LJFrey) January 23, 2015