The Latest & Greatest In Digital Marketing News:

Twitter Debuts Periscope to Rival Meerkat

Immediately following Facebook’s embedded video player announcement this week, Twitter introduced a new live streaming video app the next day. Twitter is delving deep into the mobile video space with the launch of Periscope, a live streaming audio and video tool that seeks to compete with the newly introduced Meerkat.  Clickz

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

Facebook and Twitter combined will represent approximately one-third (34 percent) of U.S. digital display ad revenues by 2017, while Google and Yahoo’s share will dip, according to eMarketer. The shifting numbers show that marketers are putting more of their ad spend toward the social networks, perhaps in an effort to reach much-desired younger demographics. Clickz

Google Loses Safari Web Tracking Court of Appeal Case

U.K. consumers have been granted the right to take Google to court over revelations from 2012 that it bypassed security settings in Apple’s Safari browser to track users. The case was brought after Google said that it should not face legal action in the U.K. as no financial harm came to consumers, something it says U.K. law requires for a case to be brought under the Data Protection Act. This argument was dismissed in January 2014 but Google immediately took the case to the Court of Appeal.

“The Court of Appeal saw these arguments for what they are: a breach of consumers’ civil rights and actionable before the English courts. We look forward to holding Google to account for its actions.” The decision means that Google faces the possibility of paying out vast sums to consumers, having already paid fines and settlements totaling around $40 million in the U.S. Search Engine Watch

Google Answers Pressing Questions about Mobile-Friendly Algorithm Update

With the launch of Google’s mobile-friendly update fast approaching, it should come as no surprise that it’s hot on every webmasters mind. Nowhere was this more evident than in a Google+ Webmaster Hangout this week, which was specifically dedicated to discussing the mobile-friendly algorithm. First, the full rollout may take up to a week. Second, mobile-friendliness is not ranked on a scale; your site is either mobile-friendly, or it’s not. Check if your site passes Google’s criteria using this tool. Search Engine Journal