The Latest & Greatest In Digital Marketing News:

Bing Reaches 20 Percent Search Market Share Milestone in US

Bing has hit 20 percent market share in the US according to new data from comScore. The slow and steady gains resulting in today’s milestone have come mostly at the expense of Search Alliance partner Yahoo. Indeed the two companies have effectively traded places. Search Engine Land

AOL Unveils ONE by AOL, an Advertising Platform

ONE will use various data sources to show brands how consumers are reacting to their ads, AOL said, helping them to more easily determine the effectiveness, or return on investment, of their ad campaigns across various media, from mobile devices to television. Ad companies are racing to offer marketers tools to buy ads, manage ad spending and gauge the effectiveness of online campaigns. The goal is to target consumers at the right time on the right medium. New York Times

Google to Shut Down Classic Google Maps, Will Introduce New Lite Version

Google has announced it will be shutting down the classic version of Google Maps. As a result, it will be replaced by a faster, ‘lite’ version. If you’re using an older browser, or had specifically bookmarked the classic version of Maps, you’re about to get an update. You will either automatically be updated to the current version, or be introduced to the new Lite Mode. Search Engine Journal

Spotify’s Playlist Targeting Takes Behavioral Marketing to the Next Level

After successfully launching Video Takeovers and Sponsored Sessions earlier this year, Spotify is focusing on audience segmentation by offering Playlist Targeting for brands. Playlist Targeting will use first-party data to help brands track listeners’ journeys across devices and allow for targeting based on activity and mood and music tastes. According to Brian Benedik, vice president of North America Advertising and Partnerships for Spotify, says that Playlist Targeting takes behavioral targeting to a new level. Clickz

Google Searches with ‘Near Me’ Surged 34 Times Since 2011

Words like “near me,” “closest,” and “nearby” are increasingly common across the billions of queries on Google every month. More and more, people are looking for things in their vicinity — be it a gym or a mall, a plumber, or a cup of coffee. Google search interest in “near me” has increased 34 times since 2011 and nearly doubled since last year. The vast majority come from mobile — 80 percent in Q4 2014. Search Engine Watch