The Latest in Digital Marketing News
Bing To Roll Out Their Mobile Friendly Ranking Algorithm Update
“The new algorithm seems to work a lot like the Google Mobile Friendly update, which launched on April 21, 2015. But unlike Google, Bing won’t yet give a date for when their algorithm will go live. They want to give webmasters time to consume this news, as well as the Bing mobile friendly label and their previous advice around mobile friendly ranking techniques from last year.” via Search Engine Land
Google Grants 40 Percent of Right to Be Forgotten Requests
“Search and web company Google has revealed that it has received almost one million URL takedown requests and complied about 40 percent of the time in the year since it has been applying the European right to be forgotten. The controversial right to be forgotten ruling has been accepted reluctantly, and Google has spent much of the past year questioning its obligations under the ruling. . . .
An example when Google did comply concerned a quashed conviction. “An individual who was convicted of a serious crime in the last five years, but whose conviction was quashed on appeal, asked us to remove an article about the incident. We removed the page from search results for the individual’s name,” the firm said.” via Search Engine Watch
Samsonite Turns to Paid Social for APAC Design Competition
Samsonite has turned to paid social media and key opinion leaders to promote awareness of its design-a-suitcase initiative across eight Asia Pacific markets in order to market on a dime. The competition invites users to create a Cosmolite suitcase that best reflects their country and go into the running for cash prizes and the chance to have their design produced as a limited edition piece of Samsonite luggage.
The competition has received more than 2,000 entries, almost three-quarters of them approved for submission, but the initiative’s real success lies in the brand’s ability to drive votes for the winning design, says Ketchum. Samsonite has employed digital agency Red Ant to advise on campaign concept, marketing and strategy. The agency has also designed and built a fully mobile, locally customized website for each market but is still focused on cost-effective social strategies for driving engagement.
Periscope Uncouples Itself From Twitter, Twitter Account No Longer Required
“An update to Twitter’s iOS live streaming app, Periscope, introduces the ability for users to sign in without the need for a Twitter account. . . . One of the benefits of pairing your Twitter account with Periscope is the ability to find and follow your Twitter connections and view their live streams. If you choose to forego the option of linking your Twitter account you’ll have to build all of your connections from scratch.” via Search Engine Journal
Facebook “Add a Link” Feature to Rival Google
“Facebook is using its index of more than one trillion posts to make it easier to share links on mobile, according to reports. . . . Facebook’s latest foray into search could prove to be bad news for Google since users will no longer need to leave the app to search for content. An Add a Link button could also pull advertising revenue away from Google in favor of Facebook’s wealth of data and new plan to publish news content on site rather than linking back to the original site.” via Search Engine Watch
