The Latest & Greatest in Digital Marketing
#1 [STUDY] Biased Google Search Results Are Hurting Users
A recent study published by the Yelp data science team, conducted by researchers at the Harvard Business School and Columbia Law School, suggests Google is prominently displaying its own content ahead of others in organic search results.
Following this test, researchers came to the conclusion Google is unfairly promoting its own content ahead of content from external sources, “leaving consumers with lower quality results and worse matches.” Search Engine Journal
#2 Microsoft Signs 10-Year Deal For AOL To Use Bing Ads & Listings
At AOL Search, Google is out, Bing is in. Microsoft and AOL have signed a new 10-year agreement for Bing to provide search listings and ads to AOL as of January 1, 2016.
When Google first won the AOL deal back in 2002, it was a huge deal for that company. Google was still up-and-coming; AOL had substantial search traffic. Google managed to renew the deal every time it came up since, but no longer. Search Engine Land
#3 Search in China Goes Beyond Baidu as Qihoo 360 Launches in Hong Kong
Chinese Internet security business Qihoo 360 has partnered with a Hong Kong agent to strengthen its search services to foreign brands as they seek new marketing channels in China. The new Hong Kong advertising unit will provide sales, marketing, consulting services and technical support for global clients wanting to advertise to young, well-to-do users on Qihoo 360’s search engine platform, Haosou.
While Baidu remains the dominant search engine player in China, in just two years Haosou has taken a 30 percent share of the Chinese search market and boasts a largely young, affluent and tech-savvy Tags
user base concentrated in China’s eastern tier-one cities. Search Engine Watch
#4 Pinterest Rolls Out Buyable Pins for iPhone and iPad
After announcing Buyable Pins earlier this month, Pinterest is finally rolling them out. them on Apple’s mobile solutions. Buyable Pins are marked with a blue “buy button,” and offer thousands of products from top retailers like national craft chain Michael’s and department stores like Nordstrom, along with smaller boutiques Pinterest signed up for the service through e-commerce platforms Shopify and Demandware. ClickZ
https://youtube.com/watch?v=ePBym2HybYA
