The Latest and Greatest in Digital Marketing News

#1 [STUDY] 29% Of Sites Face Duplicate Content Issues & 80% Aren’t Using Microdata

A new study from Raven Tools recently uncovered a few major on-page elements being overlooked today, with a major offender being duplicate content. According to the results, 29 percent of websites are dealing with duplicate content, and furthermore, a whopping 80 percent of websites aren’t currently using Microdata.

This study leveraged Raven’s Site Auditor Tool to uncover more than 4 billion issues over 200 million page crawls. Site Auditor is an industry-leading on-page reporting tool that looks into code and search issues when implemented across a site. It turns out that the average site has 4,500 issues related to search (according to factors determined by Raven). Search Engine Land

#2 Google Introduces the Accelerated Mobile Pages Project

Google has introduced an open-source content delivery platform that promises instantaneous loading of web pages on mobile devices. The solutions is said to be Accelerated Mobile Pages, developed after discussions with publishers and technology companies.

“We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using.” Search Engine Journal

#3 Personalization Helps Amazon Prevail

Amazon has managed to nail personalization in a way few retailers have, according to new research from BloomReach, a Silicon Valley company centered on a personalization platform. The survey found that what really separates Amazon from other retailers is its personalization practices. Three-quarters of consumers said Amazon offers the best-personalized experiences, followed by Walmart with 9 percent and eBay at 8 percent in an extremely distant second and third. The overwhelming majority of respondents – 87 percent – also said that when retailers personalize, they are influenced to buy more. Search Engine Watch

#4 Sees Increased Engagement Despite Polarizing Redesign recently launched a more social, search-focused version of itself. The redesign was polarizing to say the least. Despite the negativity, the redesign has, in fact, gone over well. Since the new site was unveiled, there have been 54 million events shared, which include things such as people clicking the “I Made It” button, or following other users and brands. Last month, 92,000 people used the I Made It feature, a 300 percent growth over last year. In addition, 250,000 people are following cooks now, compared with 1,500 people doing so a year ago. ClickZ

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