The Latest and Greatest in Digital Marketing News
#1 Google Warns Webmasters Again: Do Not Use Sneaky, Mobile-Based Redirects
Google announced this morning that the company will take action on websites that intentionally or unintentionally have sneaky mobile redirects in place.
Back in April 2014, Google clarified their stance on sneaky mobile redirects, but now they are giving webmasters a deeper look into these cases. One has to suspect that Google is seeing more and more cases of unwanted and deceptive redirects affecting mobile users. Search Engine Land
#2 Twitter’s Organic Search Traffic up 20% Since Being Reindexed in Google
Twitter’s organic search traffic on desktop is up 20% in the six months since Google started reindexing tweets in real-time. According to the SimilarWeb study, that equates to an extra 35 million monthly visits. While Twitter’s deal with Google has not led to an uptick in business just yet, it is leading to more traffic, which could potentially be a huge benefit to users. Search Engine Journal
#3 Facebook Lead Ads Opens Up To All Advertisers
With so many social networks focused on courting e-commerce brands with new Buy Now buttons and product focused ads, it’s nice to see Facebook providing a new feature focused on relationship building and lead nurturing. Originally announced in June of this year, Facebook Lead Ads were initially tested by a small group of advertisers. Read more about Facebook Lead Ads and how they can help your business grow at ClickZ.
#4 How Paid Search Marketers Can Prepare For The 2015 Holidays
Paid search advertising spend for Black Friday began to surge the week of September 27, two full months earlier than the actual Black Friday this year. For comparison, in 2014 the jump in spend on Black Friday keywords didn’t occur until the week of October 26. Tips to win this season are: budget right, expect the unexpected competitor and to optimize ad copy, quickly. Search Engine Watch
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Have indexed tweets given your brand a boost? Will Facebook Lead Ads help you reach goals this holiday season?