The Latest and Greatest in Digital Marketing News

#1Google Permanently Removes “Change Location” Search Feature

If you use the “Change Location” feature to see Google search results in different locations, you may have noticed the feature has been coming and going over the last few months. There have been several articles published in the last week about the disappearance of the feature. Earlier this week, Google confirmed it has permanently removed the feature. Search Engine Journal

#2 Yahoo’s Top Searches In 2015: Females Take Over The Top 10 List

Yahoo has released its top searches of 2015, and judging from the results, 2015 was the year of the woman; with eight of the top ten most searched terms being female celebrities of one type or another.

Yahoo’s Top Searches of 2015

  1. Bobbi Kristina Brown
  2. iPhone
  3. Caitlyn Jenner
  4. Kendall Jenner
  5. Minecraft
  6. Jennifer Aniston
  7. Kim Kardashian
  8. Katy Perry
  9. Ronda Rousey
  10. Farrah Abraham

Along with its list of overall top searches, Yahoo also released the top searches for a number of different categories, as well as top searches on Polyvore, top images on Flickr and top solo artists on Tumblr. View other 2015 top search lists at Search Engine Land.

#3 Bing Reveals The Top US and UK Searches of 2015

You may wonder what a high number of searches surrounding ‘Uptown Funk’ in 2015 can help you strategize for in 2016, but hopefully it will tell you that licensing that song for a new campaign will be a mistake because everyone and their grandmother has done it. Go to Search Engine Watch to see the lists.

#4 The 2015 Holiday Season is More Omnichannel Than Ever

Early holiday 2015 indicators demonstrate that Omnichannel marketing attuned to hyper-connected consumers is blossoming. And, the bar is set to an all time high for organizations to deliver these contextual, compelling experiences across all communication channels. Let’s celebrate that the 2015 holiday season is more Omnichannel than ever, focused on optimizing across all channels to bring consumers value, boost brand authenticity, and drive real world action and conversions. ClickZ

Join the Conversation

Will you miss the “change location” feature on Google? Do any of this year’s top searches surprise you?