Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: SEO
When it comes to boosting brand awareness and improving your site’s SEO performance, there’s a lot to think about. The digital marketing experts at Gemini have put together a guide on what you need to know about follow vs no follow backlinks.
Categories: Digital Marketing, Local Search, Paid Search, SEO, Social Media, Web Design & Development
Serving up delicious food with logistical precision requires incredible attention to detail. So much so, that it’s easy to dedicate precious hours to daily operations and overlook the impact digital marketing for catering or food delivery can have on your long-term business development.
Categories: Digital Marketing, Local Search, Social Media
Local community social app Nextdoor has announced an invitation-only beta launch of it’s new self-service advertising platform dubbed the Neighborhood Ad Center (NAC). The popular app is used for hyperlocal information sharing amongst neighbors, civic organizations, service providers, news and local businesses. With a quickly growing user base, 1 in 4 US households now use Nextdoor.
Categories: Content Marketing, SEO
The main purpose of SEO and content is to increase the quality and quantity of organic traffic to a website. You don’t want just anyone coming to your site; you want the folks who are truly interested in your products or services who will likely turn into leads. That’s why, for most brands, organic search is a long-term investment worth making. When executed correctly, technical SEO and quality content drive high-caliber organic traffic.
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