INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Stephanie Tollefson on Leadership and a Changing Agency

Categories: Leadership

This one is for all of our amazing clients who made our transformation into Gemini possible. After over 20 successful years as Gruen Agency, we're reinventing ourselves to better represent our values and the way we help our partners.

Bing Expands Visual Search

Categories: Industry News

Bing will be rolling out a feature that lets Windows users quickly upload a screenshot and search for similar images. This means a new potential touch point for e-commerce searches. How stores can optimize to appear in Bing Visual Search is TBD but it should be monitored.

Can You Advertise on TikTok?

Categories: Content Marketing, Digital Marketing, Social Media

TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers.

Growing A Subscription Ecommerce Business

Categories: Digital Marketing, Web Design & Development

Scaling a business can be as challenging as starting that business, but we’re going to help run through some of the ways you can make the process less painful and facilitate hitting that next milestone in revenue for your subscription store. Let’s do it!