Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Digital Marketing, Paid Search, Social Media
Frenzied crowds chasing “shocking” deals and a yearly spike in media spend are annualized and anticipated. The rhythm of Black Friday, the year’s biggest shopping event, is starting to become old hat, but advertisers have new technology and advertising channels to learn and leverage each year.
Categories: Digital Marketing, Industry News, Social Media
One of the longest-running requests for Facebook is the “Dislike” button, a hypothetical counterpoint to the iconic “Like” button that would allow users to express their disagreement or discontent with a post.
Categories: Digital Marketing, Social Media
If you’re a social media marketer with experience in Facebook for Business, you’ve probably enjoyed the rich spoils of this relatively unexplored territory. Clickthrough rates are high, cost-per-conversion is outperforming paid search advertising (in places, several times over), and Facebook’s familiar aesthetic allows for compelling ad copy and images to act in concert.
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