TL:DR Version
Yes, you should! If you’ve just been injecting code to your website instead of taking advantage of Google Tag Manager… What are you waiting for? GTM makes it easy to add tracking code and other pixels to your website. It also make it easier to manage AND can give you access to tracking metrics you wouldn’t have otherwise. For example, page scroll depth is trackable through GTM.
Longer: Getting started with Google Tag Manager
If at this point you haven’t made the decision to use Google Tag Manager on your website for code placement you’re officially behind. That doesn’t mean it’s too late. In our experience it doesn’t require months of hard work to switch to using Google Tag Manager, just the right strategy (and potentially the right partners) to get it done.
We recommend you start by assessing all of the tracking codes, conversion pixels and other miscellaneous tags deployed on your site and determining what you can get rid of. Spring cleaning can apply to site tags too, let’s not keep a bunch of junk code if we don’t need it. After performing a tag audit and determining what should carry over into GTM we can set up our container. Be sure to use one GTM container per domain. Follow the entire process here. Google can probably explain it better than we can, but hopefully you’ve made the decision to use Google Tag Manager. It’s not too late, it’s not too complicated and we’re here to help!
