Google Enhanced Campaigns will be launching next month and we, here at Gemini, want to make sure we are ahead of the curve. We have already made the switch for most of our clients and have begun to see several differences between the Legacy Campaigns and new Enhanced Campaigns.
By launching the Enhanced Campaigns early, we have been able to restructure our accounts as necessary and test the benefits of these new campaign abilities. We are confident that Enhanced Campaigns will increase our customization abilities and therefore increase our conversion rates.
-Clair Wenzel