Paid Search marketing provides the opportunity to pay Google and other platforms for search result rankings and traffic. By “paying to play,” you appear in the top, “sponsored” section of search results related to the keywords you bid for, and therefore receive more clicks on the pages you paid to put there. Sounds simple enough, right? Not exactly.
Meeting and Surpassing Your Goals
Ensuring a return on investment for your Paid bids means taking hundreds of unique factors into account at all points in the process. You have to know what to bid on and why, what your audience is looking for, and how to show them they’ll get it from you. Successful Paid Search takes more than “paying to play.” It takes a team of specialists. Gemini has that team.
Every aspect of our paid campaigns are data-driven. We constantly implement new efficiencies and process automations to speed set-up and so we can spend as much of your time and money where it matters: analyzing results. This approach allows us to identify opportunities and pivot toward them faster, optimizing your campaigns to your goals in real time. The results are campaigns that produce useful data almost immediately, and meet – and surpass – your goals just as quickly.