“Earned” Media, as opposed to “Paid” Media, refers to web traffic derived organically, either from direct site visits, backlinks you didn’t pay for, or entrances from search results. Most earned web traffic comes from search results, and so Earned Media could be called the art of making sure your site appears in search results as frequently as possible.
Finding Your Audience
Typically, Earned Media teams accomplish their goals by finding high volume keywords related to your services and attempting to rank for them. Gemini’s Earned Media team does that, too; what makes our strategies advanced is how we do it. Our Earned Media team goes “beyond keywords” in two different ways:
- the keywords we try to rank for
- how we go about ranking for them.
By getting to know your business as an exceptional partner, Gemini goes beyond obvious keywords to find out how your audiences actually search for businesses like yours, and how we can best appeal to their needs and interests. The result is Earned Media that puts you in front of your audience more effectively than ever.
