Gemini Builds a Full Digital Strategy for Local Electrician

Marketing experts at Gemini made the most of every dollar, quickly becoming a primary lead generator, and proved the viability of the whole business.

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OVERVIEW

“If this doesn’t work, the company doesn’t work” was one of the first things this new local electrician business told us during our onboarding meeting in 2018. They needed a digital strategy that could make the most of every dollar, quickly become a primary lead generator, and prove the viability of the whole business.

Working together, the Paid Search, SEO, Web Design, and Content Marketing experts at Gemini made that happen.

FOCUS

NEW LOCAL BUSINESS

This client is a residential electrical services company providing full service electrical repairs, installations, and maintenance in the greater Twin Cities metro area. With 350 locations and unique budgets, we streamlined manual efforts allowing us to optimize at scale in driving leads.

Electrician doing maintenance

Our Strategy

Content Marketing

Created a content marketing strategy and developed new content on a monthly basis around strategically chosen topics based on personas and competitive research.

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Web Design & Development

We built a new website designed and developed to scale and grow with the business, eventually added an online scheduling system and real-time user generated reviews.

Search Engine Optimization

Refined core service pages with high performing keywords and custom schema markup to effectively target a specific local audience.

The Results

Gemini’s comprehensive digital marketing strategy helped them launch with great success, and transformed into a strong, continuous primary sales tool even as the brand become established and priorities changed.

816% increase

In organic traffic year over year

228% increase

In conversions year over year

Over 32,000

New visitors year over year

Electrician in a red work apron fixing a light fixutre

Conclusion

Since 2018, they have grown highly successful within their market area, and Gemini’s program accommodated, adapted to, and accelerated that growth every step of the way.

 
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