INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Why Digital Marketing Packages Don’t Work: 7 Myths Debunked

Categories: Digital Marketing

While marketing packages can appear convenient and affordable, they’re rarely the best fit for businesses seeking effective and value-driven marketing solutions. The unfortunate reality is that prepackaged marketing plans inevitably fail to understand the nuances of your business or how to achieve sustainable growth.

7 Reasons to Add an AI Chatbot to Your Website Now

Categories:

An AI chatbot is a value-driven marketing tool that catalogs all of your industry expertise and organizes it in one, simple to use interface.

Gemini Launches a New Website with a New Look

Categories: Gemini News, Web Design & Development

After many long hours of careful planning, spirited group discussions, and dedicated work sessions, we’re beyond elated to release our new look out into the world. Our new website speaks to our continued commitment to our clients, our desire to stand out as a small but energetic agency, and our focus on the latest marketing trends and innovations. 

How We Store & Blend Our Clients' Google Analytics Historical Data

Categories: Digital Marketing, Leadership

Not only have our data engineers discovered how to safely back up all historical GA4 and UA data, they know how to blend it with incoming data from multiple sources. This allows us to create seamless reporting that provides our clients with the most comprehensive snapshot of their marketing efforts. Let’s look closer at this process.