Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Digital Marketing, Leadership
Not only have our data engineers discovered how to safely back up all historical GA4 and UA data, they know how to blend it with incoming data from multiple sources. This allows us to create seamless reporting that provides our clients with the most comprehensive snapshot of their marketing efforts. Let’s look closer at this process.
Categories: Digital Marketing, Leadership
Along with small, constant updates, Google rolls out larger algorithm updates that require days or weeks to complete. Let’s look at these major changes from 2023 and how they might have impacted your users’ online experience.
Categories: Leadership
This one is for all of our amazing clients who made our transformation into Gemini possible. After over 20 successful years as Gruen Agency, we're reinventing ourselves to better represent our values and the way we help our partners.
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