INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

How to Optimize Images for Site Speed

Categories: Content Marketing, Digital Marketing, Social Media, Web Design & Development

Images are often the largest files on your webpage. Larger image files can take time to load and will slow down the overall speed of your website. This, in turn, can hurt your organic search performance.

Digital Marketing 101: Understanding the Basics

Categories: Content Marketing, Digital Marketing, Paid Search, SEO, Social Media, Web Design & Development

From PPC to SERPs to SEO, digital marketers use a lot of technical jargon and acronyms to describe the work we do. At Gemini, we employ experts in every aspect of our industry; however, we do want our clients to understand the services we provide and how they’re helping their businesses thrive. We don’t want anyone to feel alienated by terms they’ve never heard or confused by data that doesn’t make sense.

How to Set Up a Snapchat Business Account

Categories: Social Media

Looking for a unique and creative way to reach 290 million daily users with your ads? A Snapchat business account could be your winning strategy for grabbing the attention of Millennials and Generation Z.

How Digital Marketing For Catering Can Elevate Your Business

Categories: Digital Marketing, Local Search, Paid Search, SEO, Social Media, Web Design & Development

Serving up delicious food with logistical precision requires incredible attention to detail. So much so, that it’s easy to dedicate precious hours to daily operations and overlook the impact digital marketing for catering or food delivery can have on your long-term business development.