INDUSTRY TIPS & INSIGHTS
Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
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Why Digital Marketing Packages Don’t Work: 7 Myths Debunked
Categories: Digital Marketing
While marketing packages can appear convenient and affordable, they’re rarely the best fit for businesses seeking effective and value-driven marketing solutions. The unfortunate reality is that prepackaged marketing plans inevitably fail to understand the nuances of your business or how to achieve sustainable growth.
How We Store & Blend Our Clients' Google Analytics Historical Data
Categories: Digital Marketing, Leadership
Not only have our data engineers discovered how to safely back up all historical GA4 and UA data, they know how to blend it with incoming data from multiple sources. This allows us to create seamless reporting that provides our clients with the most comprehensive snapshot of their marketing efforts. Let’s look closer at this process.
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