Digital marketing is a powerful tool when it comes to promoting your plumbing business. It’s the key to growing your business and keeping a full service calendar. However, it can be difficult to know where to start. When digital marketing tactics are used correctly, they bring in new customers, encourage returning customers and keep your plumbing techs busy.
To understand what tools you need in your belt to build an effective plumbing marketing strategy, let’s start with the basics.
How to Market a Plumbing Business
Outlined below are the services that will get you more customers, increase brand awareness and grow your business.
Web Design for Plumbing Companies
At the heart of your digital presence is your website. Like a worn toilet flapper, an outdated site drips and trickles instead of lifting for a constant flow of traffic. When users can’t find what they’re looking for or run into slow-loading pages, they’re likely to click elsewhere. On the other hand, a modern plumbing website with clear organization and helpful content gives users a sense of trust and confidence in your services. It also makes it easy for them to book a plumbing service with you.
Designing and developing a top-tier site should involve experts who understand the needs of the plumbing industry so that your business stands out. In addition to designers and developers, SEO and content teams should be involved so that the information on your site is fresh, relevant and searchable.
Read our case study on how a service page redesign boosted traffic to our plumbing client.
Benefits of an Effective Plumbing Website:
- Greater brand trust.
- Easy user navigation.
- Stand out above competitors.
- More calls booked.
Search Engine Optimization (SEO) for Plumbing Companies
SEO is all about improving your website’s visibility. When potential customers search Google and other platforms for terms like “plumbing services near me” or “emergency plumber”, we want your site to pop up first. This is called “organic traffic” because it doesn’t involve any advertising and users find you on their own. Think of SEO as a drain snake that opens a clear path to your website.
SEO is a long-term strategy that involves identifying the terms or “keywords” that customers use to find you and then ensuring that you’re using them effectively. It’s a solid investment that will continue to direct existing internet traffic towards your business. SEO also monitors the health and usability of your web pages and tracks the traffic to your website.
Read our case study to see SEO in action for one of our valued plumbing clients.
Benefits of an Expert SEO Program:
- Increased visibility in search engines.
- More organic traffic to your website.
- Establishes your business as credible and trustworthy.
- Clear reporting on the health and performance of your website.
Content Marketing for Plumbers
Creating and sharing valuable content attracts and retains customers. Blogs, service pages, infographics and videos are the pipe network that keeps customers flowing to you. By providing easy-to-find, helpful content about plumbing issues, you position your brand as a reliable plumbing authority.
Useful content increases your online authority which in turn brings more traffic and more customers. Create an information hub that users want to visit and that converts them to service calls. Content creators should work in tandem with SEO practitioners to make sure that users can easily find your content once it’s published.
Read our case study on how a content revamp, supported by SEO, brought in more business for our plumbing client.
Benefits of Plumber Content Marketing:
- Positions you as an industry expert.
- Improves SEO.
- Generates leads and enhances customer engagement.
Social Media Marketing for Plumbers
Social media platforms like Facebook, Instagram and Twitter offer a way to connect with your community. Through them, you can share home plumbing tips, before-and-after shots of your work and customer testimonials. With paid strategies you can extend your reach to include lead generation, advertised promotions and sales and an explanation of services.
Creating a social presence can take multiple forms and it’s best to have an experienced agency to manage your social strategy. You can organically build an engaging online presence that creates brand recognition or you can use paid advertising to target specific groups or users. Both approaches are great ways to keep your name and your brand out in the collective conscience.
Benefits of Plumber Social Media Management:
- Builds relationships with current and potential customers.
- Enhances brand awareness.
- Captures customer journey from demand generation to lead generation.
- Drives traffic to your website.
Pay-Per-Click (PPC) Advertising
PPC is a model of internet marketing where you pay a fee each time one of your online ads is clicked. Google Ads is a popular platform for PPC advertising. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Paid advertising is a complex but effective marketing strategy that requires careful set up and continual monitoring. You can target specific audiences, services and service areas but you need to ensure that your ads show up where they’re most effective and that the price-per-click matches your budget. In highly competitive industries like plumbing, an experienced PPC professional can position you ahead of your competition.
Benefits of PPC for Plumbing Companies:
- Immediate results.
- Attracts high-intent customers searching for plumbing services.
- Budget-friendly – you only pay for actual clicks.
Email Marketing for Plumbing Companies
Email marketing is one of the most cost-effective plumbing marketing strategies. Like a shiny new faucet, it delivers a steady stream of messaging whenever you want it to. Keep in touch with your customers via their inbox with newsletters that offer maintenance tips, seasonal plumbing advice and special promotions or coupons.
Email reaches customers who already know your services and shows that you value them. By building your email list, you grow your customer base and encourage them to make you their first choice for their plumbing needs. Automation makes it easy to target different types of customers with messaging that matches their needs.
Benefits of Email Marketing for Plumbers:
- Direct communication with your customers.
- High return on investment.
- Encourages repeat business and customer loyalty.
Online Reputation Management
Your online reputation can make or break your plumbing business. Customers see third-party reviews as increasingly important when choosing plumbing services. A few bad reviews can clog your reputation and plunge you into second, third or fourth place.
Encourage happy customers to leave positive reviews and always respond professionally to any feedback. There are applications and services such as Reputation.com that help monitor your reputation. A marketing agency can help strategize how to keep your reputation as pristine as shiny new copper pipes.
Benefits of Maintaining a Good Plumbing Reputation:
- Builds trust and credibility.
- Impacts potential customers’ decisions.
- Helps with SEO rankings.
Google Business Profile (GBP) Optimization
Every business should have a Google Business Profile. It’s that little box in the upper right corner of a Google results page. This valuable feature gives a snapshot of your plumbing business including location, hours, reviews and description of services. You can configure your GBP so that customers can book an appointment directly through Google.
To be competitive, you need a GBP profile that stands out and provides users with everything they need to make a decision. Like a new water heater, configuring and maintaining a Google profile requires the expertise of dedicated professionals. An optimized profile elevates your brand locally and helps customers find you.
Benefits of a Plumbing Business GBP:
- Enhances local visibility.
- Showcases your business information.
- Enables customer interaction.
Gemini: Your Plumbing Marketing Experts
With an extensive resume of home services clients including multiple plumbing companies, you can trust Gemini’s experience and insight. We understand the unique challenges and opportunities that the plumbing industry experiences such as seasonal lulls, material shortages, short staffing and industry changes.
We tailor strategies to suit your specific needs and most importantly, we pivot quickly to give your business a boost where you need it. We find the customers so you can focus on what you do best.
A Plumbing Marketing Agency with Heart
We love our customers. At the end of the day, it’s about making sure we’ve done everything we can to grow their business no matter the hardships or economic climate they face. Marketing a plumbing company comes with its own set of challenges but, like any good tradesperson, we’re equipped for the job.You can trust Gemini to be responsive, engaged and most importantly: deliver noticeable results.
If you’re new to digital marketing, let’s talk. We love educating clients about what we do and why we do it. If you’re with an agency that’s not getting results or simply not returning your calls, give us a chance to prove our value. We know which digital marketing strategies will turn that cold water spigot hot again!