INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Digital Marketing Trends of 2024: Our Predictions

Categories: Industry News

We polled the hard-working Gemini team about what the biggest marketing trends and challenges will be in the coming year. Because we’re in the trenches every day experimenting, learning and innovating you can be certain that our predictions are based on a combination of data, research and hard-won experience.

End-of-Year B2B Sales and Marketing Tips

Categories: Industry News

For retailers Black Friday generally refers to the point in the year when their balance sheets go from “in the red” to a positive “in the black” due to the huge increase in sales from holiday shoppers...

Google Algorithm Updates 2022: Your Complete Guide

Categories: Industry News

Google had a busy 2022. They released numerous updates to their search algorithms including several core updates. Did these changes to the Google search engine impact your organic traffic? They could account for gains or losses you saw over the course of the year.

Google December 2020 Core Algorithm Update: Content & SEO are the Recipe for Success

Categories: Content Marketing, Industry News, SEO

On December 3rd, Google announced that they released a core algorithm update. Like any other algorithm change, this one has the ability to shake things up… and we wouldn’t want it any other way. We love a challenge.