The Dynamic Duo: How Content & SEO Increased Leads by 198%

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We’ve always been firm believers in the importance of SEO and content working closely together. Making these two strategies work in tandem is crucial in increasing organic search visibility, rankings, and traffic. Now, we know this isn’t game changing news. However, content and SEO can provide game changing results.

So, when one of our pest control clients came to us looking to increase organic traffic to their website, we knew they were in need of a little content and SEO action. At Gemini, we have high expectations for the services we provide; the results we achieved for this client are exactly why we aim for nothing less than exceptional.


So-So Results from Neglected Service Pages

Our client came to us with the task of increasing quality traffic and improving their SERP rankings for their industry-related terms. As we dove into the data—site impressions, SERP and keyword rankings, and more—we discovered that their service pages were delivering results that were lackluster at best.

Sure, the content on these pages was relevant to their industry and they had some metadata in place, but we knew that these pages had so much more potential. There were plenty of missed opportunities for keywords and schema markup, a lack of internal linking, headers weren’t optimized, and the content was unengaging and had typos sprinkled throughout. The dynamic duo, content and SEO, were exactly what our client’s site needed to improve traffic and boost SERP results.

The Solution:

Content & SEO Strategies That Complement and Enhance One Another

Content Marketing

Optimizing the content for our client’s site was all about finding the sweet spot between Google-friendly and user-friendly. Including keywords in these service pages was crucial in ensuring search engines crawled, approved, and boosted these pages. Content worked closely alongside the SEO strategy to ensure best practices were being followed and the hardest working keywords were being used.

Search Engine Optimization


The results for the service pages were stellar. The content and SEO strategies we had in place provided our pest control client with the organic traffic and SERP rankings they desired and then some.

500% Increase

In organic traffic to their site year over year

198% Increase

In organic website leads – both forms & phone calls

Increased Visibility

Impressions, and Keyword rankings in Google SERP

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At Gemini, Content & SEO Strategies are Evergreen

The services that we provided for our client weren’t a one-and-done approach. As long as you continue to optimize, edit, and adjust to algorithm updates, content & SEO will continue to benefit site traffic and SERP results. This quick peek into a single year of our client’s results is just the beginning.