How We Lifted Metro Garage Door’s Online Presence

From Onboarding to Results

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Metro Garage Door is a long-standing Twin Cities company that repairs and installs garage doors for homes and businesses. Since 1978, they’ve built a strong local reputation by providing reliable and timely services. However, establishing their presence online was proving more difficult.

The Challenge: Opening the Door to New Markets

Metro Garage Door reached out to us after facing some challenges with their previous marketing agency. Although they had recently launched a new website, they hadn’t yet seen the growth in traffic or improved rankings they were hoping for. Their SEO efforts, including targeting multiple lucrative suburban markets, had not translated into more business. Knowing that we specialize in increasing business for home service providers, Metro Garage Door employed Gemini to grow its online search presence.

Our Solution: Give Organic Search a Lift

Our SEO and content specialists devised a plan to grow Metro Garage Door’s online presence organically. This included a multi-pronged strategy paired with actionable tactics:

The Strategy

  • Technical SEO Site Audit: We performed a comprehensive technical site audit that assessed the website’s health. We identified priority errors, warnings, and notices. From there, we developed and executed a strategic plan to resolve these issues. We aimed to elevate the site health score to an optimal 90-95% range.
  • Content Audit: Leveraging the results of our traffic evaluation, we performed an in-depth analysis of all website content, including blog posts and main site pages. This uncovered opportunities for improving rankings and driving traffic via content creation and optimization. We then developed a strategic content calendar to prioritize our efforts.
  • Organic Traffic & Ranking Review: A complete evaluation of website traffic and rankings identified areas where we could begin making improvements to draw in more users.

The Tactics

  • SEO Site Health Enhancements: We created custom main heading (H1) tags and optimized metadata to boost site performance and visibility. Additionally, we implemented custom schema markup, such as FAQ schema, to deliver improved search rankings and visibility by facilitating Google’s understanding of the website information.
  • Keyword Research & Strategic Optimization: We conducted in-depth keyword research to align website content with target audience search demand. Using our findings, we optimized existing pages to include relevant keywords and create new content around relevant topics.
  • Create New Content: Using our keyword research and content audit as guides, we drafted user-friendly blogs on niche topics related to garage door maintenance and repair. This content helped establish Metro Garage Door as a leader in its industry while attracting more traffic through new keywords.
  • Optimize Main Site Pages and Top Performing Blogs: Google’s algorithm favors well-organized, keyword-rich, user-friendly content. We achieved quick traffic wins by revamping the client’s existing pages and incorporating new, relevant keywords.
  • Address Duplicate Content: The client had a series of location pages with similar layouts and duplicate content that would compete for search engine rankings. This put them at risk for search engine penalties and deindexation of the site. We revamped this content and made each page a unique entity.

The Results: Back on Track

Our efforts quickly showed positive results. Within months, Metro Garage Door saw increased site traffic, improved keyword rankings, and more leads.

  • Improved Site Health: The site health score increased from 88 to 96%. This rating ensures the site is properly crawled and indexed by search engines, leading to better search visibility.
  • Increased Organic Search Keywords: When Metro Garage Door began working with Gemini, they had 1,288 ranking keywords. Over the last year and a half, we grew ranking keywords by 168% to 3,457. This increase means more potential customers will find and visit Metro Garage Door’s website.
Graph showing keyword increase.

  • Higher Keyword Rankings and SERP Features: Along with the increase in keywords, Metro Garage Door saw more high-ranking keywords and search engine results page (SERP) features. Gaining more rankings in the top ten is key to more users discovering Metro Garage Door.
  • Increased Organic Search Traffic: Over the last seven months, we saw a 59% YoY increase in organic landing page sessions, with significant traffic being driven from top blogs, the homepage, and the main service pages. Organic search performance took off significantly after Gemini took all content writing in-house.
  • Increased Organic Search Leads/Marketing Actions: In May 2023, the site averaged around 50 monthly leads. As of quarter four, 2024, it was averaging around 130 leads per month. November 2024 alone saw a 97% increase in organic search leads year-over-year.
Graph showing conversion rates.

Conclusion: An Open and Shut Case

As demonstrated with Metro Garage Door, Gemini specializes in helping home service companies identify their market and execute an SEO strategy that brings in more website traffic and customers. Organic search is only one aspect of the holistic marketing services we provide including paid search, social media, and local service ads. To meet with a digital marketing specialist who understands your business challenges, contact Gemini today.