Same Business, New Website, 87% More Organic Traffic

A ground-up website rebuild nearly doubled organic search traffic for a Gemini client in three months.

Results Summary 

  • +87% organic search sessions (1,567 vs. 838)
  • +14% average session duration (4m 57s vs. 4m 21s)
  • +163% keywords ranking in the top 3 (62 to 163)
  • +41% keywords ranking in the top 10 (261 to 367)

 

The Challenge

This client’s website was quietly working against them. Built on a clunky CMS, it made even simple updates a chore for their internal team, so fresh content rarely made it live.

Behind the scenes, the technical issues were stacking up. Slow load times, a messy URL structure, and other backend problems were holding back organic visibility, no matter how strong the business was offline.

 

The Solution

Patching wasn’t going to cut it. This summer, our team rebuilt the site from the ground up, with a faster foundation, a clean URL structure, and a CMS their team can actually use.

The goal was simple: remove the technical roadblocks so search engines could find, crawl, and rank the content this client had been working hard to create.

The Results

The numbers speak for themselves. Comparing the last three months to the previous period, organic traffic grew across the board, and visitors stuck around longer once they arrived.

website results graphic.

Rankings climbed too. Between January and October 2026, keywords in the top 10 grew from 261 to 367. The bigger story is at the very top: top 3 rankings jumped from 62 to 163, which means more of this client’s keywords now sit where searchers actually click.

Keyword results graphic.

Your Content Deserves a Better Home

Great content can only go so far on a website that’s holding it back. When the foundation is fast, clean, and easy to manage, search visibility has room to grow, and it can grow fast.

Wondering what your website is costing you? Let’s talk.
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