Zubie described their current website as “too old” and complained that when they made updates, “things got broken.”
Zubie is a leader in fleet tracking applications for automotive and trucking industries. They came to us wanting to simplify and improve their existing url structure, bring dissonant subdomains under a common domain and establish a scalable architecture that could accommodate Zubie’s growing product line.
Zubie described their current website as “too old” and complained that when they made updates, “things got broken.” They envisioned a clean new website with:
• The ability to make changes quickly and easily
• Improved speed
• Easier user navigation
• Better lead generation and conversion
• Stronger blog integration
• The ability to track visits to specific pages
• Easy to navigate back end
• Updated content that leverages SEO
Our goal with Zubie was to create an optimized, intuitive website that was both easy to navigate and sustainably managed to increase prospect conversion.
Zubie not only needed a website that stopped traffic with its striking visuals and navigable interface, they needed a website that was optimized with strong SEO support to bring new traffic in.
Design, SEO and Analytics had to be carefully synchronized to deliver results at every level. We needed to get in the driver’s seat of a company that managed large fleets of trucks and rental vehicles. Gemini would have to make them stand out as leaders and innovators well ahead of the pack.
Our first step was to create a content and visibility strategy that would penetrate the local and organic search landscape. We developed a strong target audience profile to ensure that our content, site organization and user experience were catered to the right users when we entered the design phase.
Our SEO team created an SEO strategy to inform the website information architecture and content organization. This strategy included identifying keywords and optimizing existing content. Our content team could then create new content based on the discoveries in phase 1 to ensure we were building a truly comprehensive site that would reach new targets.
Gemini designers partnered with the SEO team to design a content hierarchy and custom WordPress theme that was optimized for both user experience and search engine crawlability. They integrated pages that had existed separately to live within the main zubie.com site, and redesigned the existing App Marketplace page to operate independent of an iframe.
Zubie’s two subdomains would have a new, easy to navigate home under a single URL. All pages would benefit from better SEO and crawlability.
Gemini’s developers built a clean but dynamic new website using a modular layout. This allowed them to easily rearrange pages, sections and menus to the client’s exact specifications. We achieved three important goals for the client with this strategy:
• Reduced development costs
• Created greater design flexibility
• Facilitated easier future updates
Gemini is about partnership. We want to give our clients the tools that help them become successful because their success is our success.
Pave the Road to Success
After the launch of Zubie’s new site, their site health score jumped from 60% to 82%.
With the implementation of new, improved analytics, we are able to track Zubie’s performance for organic traffic, leads, conversions and page rankings.
Using this data we can add or optimize content, update schema and keep Zubie competitive in an ever changing digital landscape.
Zubie is a telematics company that specializes in fleet management tools. They offer GPS tracking, vehicle health monitoring, driver performance and other services for the rental and freight industries.
Tour Zubie.com to see how we streamlined Zubie’s products and services into an easy-to-navigate user experience where technical information and company support are always easy to find.
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