Email marketing is a simple and direct way to communicate with your customers. It’s a cost effective marketing channel that can give you a fantastic ROI for your spend. Strategically using emails to build a relationship with your customers is a high performing marketing approach that puts you ahead of your competitors..
In this blog, we’ll cover the benefits of email marketing for your business along with its limitations. If you’d like to learn more, contact the team at Gemini. We can discuss the specifics of how you can leverage targeted email marketing in your industry.
What is Email Marketing?
Simply put, email marketing is the use of emails to promote your business. With an email list built from past customers, clients, website visitors and subscribers, you can send out regular emails to an audience you know is already interested in your products or services. Emails can serve a number of functions including:
- Alert your customer base to new products and services
- Build a customer loyalty program
- Educate customers about your brand
- Give updates on changes to your business
- Offer promotions
- Reward repeat business
Emails are an easy way to engage with your audience and keep your brand visible. They offer an easy way for customers to interact directly with your business and discover information that is relevant to them. By clicking on links included in your emails or redeeming exclusive offers, your customers build a personalized connection to your brand.
Why Email Marketing is Important to Your Brand
A robust email program gives you a direct pipeline to your customers and clients. With a click of a button, you can connect with your base about the services and products that matter most to them. It provides a way to keep them up to date on everything going on within your company along with special offers and new products.
Email marketing puts your voice in your customer’s inbox. Your customers don’t have to seek you out, read blogs or notice your ads, they simply need to open their email. It’s a cost effective way to make a big impact with results you can easily measure by tracking results such as the email open rate.
The Benefits of Email Marketing Campaigns
An effective email campaign strategy quickly pays for itself. Once your email marketing efforts take root, your business should see:
- Increased website traffic
- Better leads and more sales
- Elevated public opinion and trust
- Stronger authority and presence online
Email marketing can accomplish a lot for you but the best benefit might be its ROI. Sources suggest that email marketing campaigns bring in $36 for every dollar you spend.
By investing in a direct relationship with your customers, you increase your brand awareness in a personal way. Emails show your demographic that you understand them, their pain points and their desire for a simple and direct solution. They can also make you sound fun, relevant and authoritative. With embedded links, you give your customers a direct path through your sales funnel.
Types of Email Campaigns
What kind of email content should you be sending out? Here are the three primary types of emails we recommend:
- Promotional emails are a great way to boost business in a short span of time. Send out coupons, thank yous and special offers to encourage customers to continue buying from you.
- Informational emails give customers additional insight into your company’s culture and values. It can help them feel part of your organization and personalize their buying experience.
- Newsletters provide regular updates from your company. They position you as an authority and give you an outlet to share insight on your industry.
The Limits of Email Marketing
Emails only work when your audience reads them. Too many emails, poor subject lines and spam folders can prohibit your readers from opening your message.
That’s where an email marketing agency comes in. To get eyes on your message and avoid the dreaded trash folder so many unread emails end up in, you need a winning strategy. Well written content that uses strong keywords and is boosted by a compelling subject line can increase the number of customers opening your emails. A marketing agency, like Gemini, can perform A/B testing for your email marketing campaign to further improve your efforts.
Start Your Email Marketing Campaign Today
Getting your email program up and running isn’t difficult but you’ll want to launch it the right way. You only get one chance to make a first impression. Let the team at Gemini craft captivating emails that engage with your base and bring you measurable results. Contact us today and see real email marketing KPIs in your future.