Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Digital Marketing, Paid Search, SEO
Website analytics are the primary tool for measuring your website’s performance. They allow you to understand how users engage with your content so that you can better tailor it to their experience.
Categories: Content Marketing, SEO
If you’re looking to expand your digital reach and bring more traffic to your business, featured snippets could be your ticket to the top of the rankings. When you rank for a featured snippet on Google, you win the top of the results page and get your valuable content prominently displayed.
Categories: SEO
When it comes to boosting brand awareness and improving your site’s SEO performance, there’s a lot to think about. The digital marketing experts at Gemini have put together a guide on what you need to know about follow vs no follow backlinks.
Categories: Digital Marketing
Nine times out of ten, B2B companies reach out to our agency because they need help generating new sales leads. It seems like a simple enough problem, but with the number of channels available to you it may not be obvious where to start when you build your marketing program...
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