INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

4 Reasons Investing in a Paid Search Expert Makes Sense

Categories: Paid Search

If you manage your own paid search accounts and are starting to consider enlisting an agency to take charge of it, the decision can at times seem overwhelming. Business owners are often inundated with vendors offering their services, and if you hired every consigner that came through the door, you wouldn’t be in business very long. Decisions must be weighed and priorities established by understanding the value that each new service brings. Investing in a paid search expert is no different.

Search Engine Marketing: How it Works

Categories: SEO

Learn everything about Search Engine Marketing from Gemini: Advanced Marketing Solutions

Google Home Service Ads (HSA) Rollout Proves to be a Bitter Pill for Plumbers

Categories: Local Search, Paid Search

Google Home Services (GHS) is a newly-developed advertising functionality that alters how search results for home service companies appear to consumers.

7 of the Biggest SEO Myths

Categories: SEO

How can you know that you aren’t falling victim to some of the many notorious SEO myths out there?