INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Search Engine Marketing: How it Works

Categories: SEO

Learn everything about Search Engine Marketing from Gemini: Advanced Marketing Solutions

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Google Home Service Ads (HSA) Rollout Proves to be a Bitter Pill for Plumbers

Categories: Local Search, Paid Search

Google Home Services (GHS) is a newly-developed advertising functionality that alters how search results for home service companies appear to consumers.

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7 of the Biggest SEO Myths

Categories: SEO

How can you know that you aren’t falling victim to some of the many notorious SEO myths out there?

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Micro-Moments: 3 Ways to Optimize for an Impulse Search

Categories: SEO

Micro-moments are those momentary impulses to reach for a device, usually an internet enabled smartphone, to satisfy an immediate and sometimes visceral need to learn something, do something, discover something, or even buy something.

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