INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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4 Ways that Video Increases Sales and Builds Brand Loyalty - Gemini AMS

Categories: Digital Marketing

Leveraging video in advertising is one of the best marketing plays you can make, and it is effective in building your customer base in the short-term and long-term.

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Digital Marketing for Healthcare & Health Insurance Organizations

Categories: Digital Marketing

Healthcare providers and health insurance companies juggle massive amounts of information on a daily basis. Much of this information is protected under HIPAA, which creates unique digital marketing challenges and limitations.

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6 Ways to Humanize Your Business

Categories: Content Marketing, Digital Marketing, Social Media

Check out Gemini's tips and tricks to humanize your business across the internet and help maintain consistency among your brand presence.

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5 Insider Tips for Facebook Advertising

Categories: Digital Marketing, Social Media

If you’re a social media marketer with experience in Facebook for Business, you’ve probably enjoyed the rich spoils of this relatively unexplored territory. Clickthrough rates are high, cost-per-conversion is outperforming paid search advertising (in places, several times over), and Facebook’s familiar aesthetic allows for compelling ad copy and images to act in concert.

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