INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Google Home Service Ads (HSA) Rollout Proves to be a Bitter Pill for Plumbers

Categories: Local Search, Paid Search

Google Home Services (GHS) is a newly-developed advertising functionality that alters how search results for home service companies appear to consumers.

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7 of the Biggest SEO Myths

Categories: SEO

How can you know that you aren’t falling victim to some of the many notorious SEO myths out there?

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Micro-Moments: 3 Ways to Optimize for an Impulse Search

Categories: SEO

Micro-moments are those momentary impulses to reach for a device, usually an internet enabled smartphone, to satisfy an immediate and sometimes visceral need to learn something, do something, discover something, or even buy something.

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The DraftKings Dilemma: A Legal Case for Responsible SEO

Categories: SEO

Have you seen a commercial for DraftKings or FanDuel? The better question might be, how long has it been since you saw a commercial for DraftKings or FanDuel?

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