Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Web Design & Development
HTTPS website are more secure and rank higher in search engine results pages. As stories about the latest security breach, virus, or hacking are becoming far too frequent, online security is at the top of mind of many...
Categories: Content Marketing, SEO
New forms of content marketing are proving valuable, including virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon’s Alexa. This certainly does not take the focus away from other avenues such as websites, blog, videos and social, but it does add opportunities that may be more cost-effective in the months to come. No matter the medium, one of your goals of this year should be to produce fresh content, keyword purpose, backlinks and audience engagement.
Categories: SEO
Figuring out how to optimize your site may seem daunting. If you have questions about what on-page optimization is, how it fits into your overall marketing strategy, or what best practices look like, these fundamentals should get you caught up.
Categories: Social Media
In an effort to bridge the gap between the believers and the skeptics, let’s dig into the world of community management. In this post are 5 things to consider when evaluating your social media marketing strategy.
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