INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

How to Improve Your On-Page Optimization

Categories: SEO

Figuring out how to optimize your site may seem daunting. If you have questions about what on-page optimization is, how it fits into your overall marketing strategy, or what best practices look like, these fundamentals should get you caught up.

Search Engine Marketing: How it Works

Categories: SEO

Learn everything about Search Engine Marketing from Gemini: Advanced Marketing Solutions

7 of the Biggest SEO Myths

Categories: SEO

How can you know that you aren’t falling victim to some of the many notorious SEO myths out there?

How to Convert Video Views Into Leads

Categories: Content Marketing

Data proves overwhelmingly that video works to capture and hold the attention of potential customers in practically every format available. According to a study by Social Bakers, the average video post on Facebook generates 135% greater organic reach, when compared to photo posts. Facebook now serves a staggering 8 billion video views per day. 45% of people watch more than an hour of Facebook or YouTube videos a week.