INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Digital Marketing for Healthcare & Health Insurance Organizations

Categories: Digital Marketing

Healthcare providers and health insurance companies juggle massive amounts of information on a daily basis. Much of this information is protected under HIPAA, which creates unique digital marketing challenges and limitations.

8 Questions to ask When Hiring a Marketing Agency

Categories: Digital Marketing

There are many reasons why your company may be looking to make a change with its digital marketing agency. Whatever the reason, the transition needs to be as smooth as possible. When choosing your new practitioners, here are some questions to ask to be sure that your new partner will make an immediate positive impression and impact, without inconvenience or aggravation.

Social Media Marketing – Is This Thing On?

Categories: Social Media

In an effort to bridge the gap between the believers and the skeptics, let’s dig into the world of community management. In this post are 5 things to consider when evaluating your social media marketing strategy.

4 Tips For Launching Your Brand on Pinterest

Categories: Social Media

Pinterest continues to be a popular channel amongst shoppers of all ages. The typical Pinner loves nothing more than browsing the latest fashion trends, planning their future wedding and discovering ways to create household products from scratch.

No matter what your business is, there is value in exploring your place in this niche market. Many businesses have an opportunity to benefit from this active group of Pinners.