INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Digital Marketing for Healthcare & Health Insurance Organizations

Categories: Digital Marketing

Healthcare providers and health insurance companies juggle massive amounts of information on a daily basis. Much of this information is protected under HIPAA, which creates unique digital marketing challenges and limitations.

8 Questions to ask When Hiring a Marketing Agency

Categories: Digital Marketing

There are many reasons why your company may be looking to make a change with its digital marketing agency. Whatever the reason, the transition needs to be as smooth as possible. When choosing your new practitioners, here are some questions to ask to be sure that your new partner will make an immediate positive impression and impact, without inconvenience or aggravation.

Google Home Service Ads (HSA) Rollout Proves to be a Bitter Pill for Plumbers

Categories: Local Search, Paid Search

Google Home Services (GHS) is a newly-developed advertising functionality that alters how search results for home service companies appear to consumers.

6 Ways to Humanize Your Business

Categories: Content Marketing, Digital Marketing, Social Media

Check out Gemini's tips and tricks to humanize your business across the internet and help maintain consistency among your brand presence.