Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Content Marketing
Data proves overwhelmingly that video works to capture and hold the attention of potential customers in practically every format available. According to a study by Social Bakers, the average video post on Facebook generates 135% greater organic reach, when compared to photo posts. Facebook now serves a staggering 8 billion video views per day. 45% of people watch more than an hour of Facebook or YouTube videos a week.
Categories: SEO
Micro-moments are those momentary impulses to reach for a device, usually an internet enabled smartphone, to satisfy an immediate and sometimes visceral need to learn something, do something, discover something, or even buy something.
Stay up to date on all the latest news ranging from our industry to our agency!