INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Beating Content Saturation: How Your Blogs Can Make a Difference

Categories: Content Marketing, SEO

Since 2010, the number of blogs needed to start penetrating search results and generating leads has skyrocketed to nearly 400 blogs. For a small business or a large corporation, accumulating a hefty blog archive and finding a way to break through the saturation of nearly any topic seems daunting.

Web Development Tools for Digital Marketing

Categories: Digital Marketing, SEO, Web Design & Development

Much like a woodworker has go-to tools and processes to turn a nondescript piece of lumber into a beautiful piece of furniture, a web development team will use different tools to take a website’s design from a blank page to a fully functional site...

Bing Ads Changes: Close Variants and Negative Keywords

Categories: Digital Marketing, Industry News, Paid Search

Late last week, Bing Ads shared a few forthcoming changes to how keywords will be matched in Bing PPC programs. The updates, scheduled to take effect starting May 21, could mean taking a look at your campaigns and re-optimizing to ensure proper matching, traffic, and costs.

Managing Paid Search By Customer Intent

Categories: Paid Search

The first and possibly most important step of any paid search program is to define and understand your customer. It’s not only critical that you understand their demographic information, but it’s equally important to understand their online purchasing process and what search terms they use during that process.