![](https://geminiams.com/wp-content/uploads/2024/05/bing-share-aspect-ratio-456-500.webp)
Bing Ads Changes: Close Variants and Negative Keywords
Categories: Digital Marketing, Industry News, Paid Search
Late last week, Bing Ads shared a few forthcoming changes to how keywords will be matched in Bing PPC programs. The updates, scheduled to take effect starting May 21, could mean taking a look at your campaigns and re-optimizing to ensure proper matching, traffic, and costs.