INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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5 Reasons Content Marketing is Good for SEO

Categories: Content Marketing, SEO

New forms of content marketing are proving valuable, including virtual reality (VR), augmented reality (AR), and virtual assistants like Amazon’s Alexa. This certainly does not take the focus away from other avenues such as websites, blog, videos and social, but it does add opportunities that may be more cost-effective in the months to come. No matter the medium, one of your goals of this year should be to produce fresh content, keyword purpose, backlinks and audience engagement.

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Digital Marketing for Healthcare & Health Insurance Organizations

Categories: Digital Marketing

Healthcare providers and health insurance companies juggle massive amounts of information on a daily basis. Much of this information is protected under HIPAA, which creates unique digital marketing challenges and limitations.

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8 Questions to ask When Hiring a Marketing Agency

Categories: Digital Marketing

There are many reasons why your company may be looking to make a change with its digital marketing agency. Whatever the reason, the transition needs to be as smooth as possible. When choosing your new practitioners, here are some questions to ask to be sure that your new partner will make an immediate positive impression and impact, without inconvenience or aggravation.

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How to Improve Your On-Page Optimization

Categories: SEO

Figuring out how to optimize your site may seem daunting. If you have questions about what on-page optimization is, how it fits into your overall marketing strategy, or what best practices look like, these fundamentals should get you caught up.

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