INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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End-of-Year B2B Sales and Marketing Tips

Categories: Industry News

For retailers Black Friday generally refers to the point in the year when their balance sheets go from “in the red” to a positive “in the black” due to the huge increase in sales from holiday shoppers...

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Google Algorithm Updates 2022: Your Complete Guide

Categories: Industry News

Google had a busy 2022. They released numerous updates to their search algorithms including several core updates. Did these changes to the Google search engine impact your organic traffic? They could account for gains or losses you saw over the course of the year.

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The Real Benefits of Email Marketing for Your Business

Categories: Digital Marketing, Email Marketing

In this blog, we’ll cover the benefits of email marketing for your business along with its limitations. If you’d like to learn more, contact the team at Gemini. We can discuss the specifics of how you can leverage targeted email marketing in your industry. 

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Should You Hire a Marketing Agency?

Categories: Digital Marketing, Leadership, Podcast

Many businesses struggle with the decision to either hire in-house marketing talent or outsource to an agency.

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