INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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What Is Data Privacy and What Does It Mean For My Business?

Categories: Industry News

Data privacy is a more complex issue than you might expect – while most of us have a general idea of the concept, trying to actually define what it means is another thing entirely...

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Two Ways Facebook’s ‘Dislike’ Button Could Impact Brands (And One Way It Won’t)

Categories: Digital Marketing, Industry News, Social Media

One of the longest-running requests for Facebook is the “Dislike” button, a hypothetical counterpoint to the iconic “Like” button that would allow users to express their disagreement or discontent with a post.

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Bing Ads Changes: Close Variants and Negative Keywords

Categories: Digital Marketing, Industry News, Paid Search

Late last week, Bing Ads shared a few forthcoming changes to how keywords will be matched in Bing PPC programs. The updates, scheduled to take effect starting May 21, could mean taking a look at your campaigns and re-optimizing to ensure proper matching, traffic, and costs.

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