INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Blog Topic Filter

AIContent MarketingDigital MarketingEmail MarketingGemini NewsLeadershipLocal SearchPaid SearchPodcastSEOSocial MediaIndustry NewsWeb Design & Development

Digital Marketing 101: Understanding the Basics

Categories: Content Marketing, Digital Marketing, Paid Search, SEO, Social Media, Web Design & Development

From PPC to SERPs to SEO, digital marketers use a lot of technical jargon and acronyms to describe the work we do. At Gemini, we employ experts in every aspect of our industry; however, we do want our clients to understand the services we provide and how they’re helping their businesses thrive. We don’t want anyone to feel alienated by terms they’ve never heard or confused by data that doesn’t make sense.

 continue reading blog

The Future of Measurement and Attribution

Categories: Digital Marketing, Podcast

In the latest episode of The Performance Marketing Podcast we chat with two senior agency strategists about the future of marketing measurement and attribution.

 continue reading blog

Should Your Business Be Selling On Amazon?

Categories: Digital Marketing, Paid Search, Podcast

On this episode of The Performance Marketing Podcast, Joel sits down with John Guenther of Product Launcher to discuss how Amazon fits into the sales channel mix for small to mid-sized ecommerce businesses. We dig into the pros and cons of selling through Amazon compared to selling directly through your website, and what you should prepare for if you decide to take the plunge with Amazon.

 continue reading blog

Your Go-To Guide to Google Analytics 4

Categories: Digital Marketing, Paid Search, SEO

Website analytics are the primary tool for measuring your website’s performance. They allow you to understand how users engage with your content so that you can better tailor it to their experience.

continue reading blog