INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

Social Media Marketing – Is This Thing On?

Categories: Social Media

In an effort to bridge the gap between the believers and the skeptics, let’s dig into the world of community management. In this post are 5 things to consider when evaluating your social media marketing strategy.

4 Tips For Launching Your Brand on Pinterest

Categories: Social Media

Pinterest continues to be a popular channel amongst shoppers of all ages. The typical Pinner loves nothing more than browsing the latest fashion trends, planning their future wedding and discovering ways to create household products from scratch.

No matter what your business is, there is value in exploring your place in this niche market. Many businesses have an opportunity to benefit from this active group of Pinners.

Google Home Service Ads (HSA) Rollout Proves to be a Bitter Pill for Plumbers

Categories: Local Search, Paid Search

Google Home Services (GHS) is a newly-developed advertising functionality that alters how search results for home service companies appear to consumers.

6 Ways to Humanize Your Business

Categories: Content Marketing, Digital Marketing, Social Media

Check out Gemini's tips and tricks to humanize your business across the internet and help maintain consistency among your brand presence.