INDUSTRY TIPS & INSIGHTS

Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.

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Digital Marketing 101: Understanding the Basics

Categories: Content Marketing, Digital Marketing, Paid Search, SEO, Social Media, Web Design & Development

From PPC to SERPs to SEO, digital marketers use a lot of technical jargon and acronyms to describe the work we do. At Gemini, we employ experts in every aspect of our industry; however, we do want our clients to understand the services we provide and how they’re helping their businesses thrive. We don’t want anyone to feel alienated by terms they’ve never heard or confused by data that doesn’t make sense.

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The Future of Measurement and Attribution

Categories: Digital Marketing, Podcast

In the latest episode of The Performance Marketing Podcast we chat with two senior agency strategists about the future of marketing measurement and attribution.

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Why WordPress is the best CMS for SEO

Categories: Content Marketing, SEO, Web Design & Development

When you need a new or refreshed website, your first step is to pick a content management system (CMS). A CMS is a platform that allows you to add, edit and manage the content on your website...

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Senior Care Marketing Guide

Categories: Digital Marketing

The senior care industry is positioned for serious growth over the coming decades. In fact, about 10,000 baby boomers are turning 65 every day, and that trend is expected to continue until the early 2030’s according to Smartlinx 2021 report on the state of the senior care industry.

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