Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Social Media
Pinterest continues to be a popular channel amongst shoppers of all ages. The typical Pinner loves nothing more than browsing the latest fashion trends, planning their future wedding and discovering ways to create household products from scratch.
No matter what your business is, there is value in exploring your place in this niche market. Many businesses have an opportunity to benefit from this active group of Pinners.
Categories: Digital Marketing, Paid Search, Social Media
Frenzied crowds chasing “shocking” deals and a yearly spike in media spend are annualized and anticipated. The rhythm of Black Friday, the year’s biggest shopping event, is starting to become old hat, but advertisers have new technology and advertising channels to learn and leverage each year.
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