Thriving in a constantly changing marketing environment for over thirty years has given us plenty of insight into the work we do. Staying curious and educating our clients on best practices is part of what makes us all successful. Here are some hard-won observations and lessons we’ve learned.
Categories: Industry News
Bing will be rolling out a feature that lets Windows users quickly upload a screenshot and search for similar images. This means a new potential touch point for e-commerce searches. How stores can optimize to appear in Bing Visual Search is TBD but it should be monitored.
Categories: Content Marketing, Digital Marketing, Social Media
TikTok advertising is preparing to leave beta and go self-service in Q1 of 2020. E-commerce businesses need to prepare by creating an account, testing content and connecting with influencers.
Categories: SEO
So you’ve got an awesome ecommerce store and you’re looking for ways to increase your organic traffic – you’re in a good place for that! Not all ecommerce platforms are created equally – for example, hosted & self-hosted platforms offer MUCH different experiences in terms of customization. So what do you need to know about SEO and Ecommerce?
Categories: Content Marketing, Paid Search, SEO
Your ecommerce store started out small, but has gained some serious momentum. You’ve reached a point of fairly predictable monthly revenue and feel primed to expand your business and try to make it something bigger – but from a marketing perspective how do you fuel that growth?
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